I routinely use Google to look for people talking about me, in part out of curiosity, in part because, like other people, I like to feel important, and in part because they may be saying things to which I want to reply.
In the old days, it was pretty easy—most of the hits were people actually saying something about me. As the Internet has grown, the search has become more complicated, both because there are more other David Friedmans online—including another law professor who blogs and an economic journalist—and because a lot of the hits I get are simply web pages that have a link to this blog.
I expect some of my readers know more than I do about the construction of search strings. Ideally, I want one that will not produce a hit for a page whose only mention of my name is a link to this blog. I would also like one that will not return multiple hits for the same reference appearing in multiple places, something that also often happens. Is there a way of doing that? Alternatively, is there a better search engine for the purpose than Google?